Six String Southern Productions is a leading independent Georgia-based concert promotion company that, fueled by a passion for music, provides fans with a unique and enjoyable concert experience. Since 2013, SSSP has worked in venues ranging from 250-person listening rooms to 4,000-person arenas, producing shows for both legendary acts and up-and-coming artists. SSSP also specializes in consulting and buying talent for fairs, festivals, corporate and private events.

Meet the Team

  • Adam Potts

    FOUNDER + CEO / TALENT BUYER

    Growing up in the suburbs of Atlanta, Adam was no stranger to the value of a hard day’s work. After several years of working in the construction field, Adam felt that he had enough invaluable experience and success in leadership that he was ready to put his skills to use and pursue a career in the music and concert promotion industry. After years of thought and planning, Six String Southern Productions was founded in 2013. Using creativity, eye for detail, commitment to integrity, passion for music and fervent belief that we can all drive our own success, SSSP has solidified its place in the music industry as a leading independent promotion company in the Southeast. Adam has built up an impressive resume, having promoted countless shows with upcoming talents as well as legendary artists.

  • Haley Fort

    TALENT BUYER / PROMOTER REP

    After graduating from the University of Georgia (Go Dawgs!), Haley started her professional career in venue management at The Classic Center in Athens, GA, where she worked at the Performing Arts Theatre, focusing on ticketed and entertainment events. It was here that she gained her skills in the industry and honed her passion for live events. This experience also sparked her interest in music promotion and led to her introduction to Six String Southern Productions. Her contributions to live events led to her being recognized as a member of the International Association of Venue Managers 30-Under-30 Class of 2020. She has been working for Six String Southern since 2022 and is excited to see the company continue to grow in the music industry. Haley feels very fortunate for her accomplishments in the industry and is thankful to work alongside Adam and the Six String Southern team.

  • Erin Conner

    MARKETING / PR COORDINATOR

    During her time at the University of Georgia, Erin began interning with Aubrey Entertainment, where she first gained real-world experience in music promotion. Through that experience, Erin pursued other opportunities in the Athens music scene by booking bands at Roadhouse, curating social media content for bands, and utilizing her photography skills at live events. Her passion and drive led her to Six String Southern Productions, where she will combine her knowledge of public relations, marketing, and the music industry. Erin is excited to join the SSSP team and looks forward to continuing to work in the industry.

  • Ally Goodwin

    SSSP INTERN

    Ally is currently a student in the Music Business Program at the University of Georgia, majoring in Accounting and Marketing. Throughout her time in Athens, she first started working in the entertainment industry by interning at The Classic Center, where she learned the different aspects of venue management. While in that position, Ally was introduced to Six String Southern and joined the team shortly after. She has always had a passion and love for live music, which is evident in her work. She is also currently a Hospitality Intern at the Georgia Theatre in Athens, where she can further build her experience in live events. Ally is beyond grateful for the opportunity to work alongside such hardworking individuals who share that same love and is excited to see what the future holds for Six String Southern Productions.